Dealerships that move inventory don’t rely on gut instinct
or personal preference. Optimizing inventory and increasing front-end gross
profit requires a keen understanding of each vehicle’s market. Today, car buyers are doing their research
online and narrowing the list of vehicles they may want to purchase before
heading to the dealership. Dealerships can use this consumer behavior to their
advantage by learning more about which vehicles have the most interest.
Dixon Technologies, the
leader in helping dealers grow and retain their customer base through an
advance suite of services has introduced the most innovative product on the
market called Acquisition Plus.
Dealerships will increase Margin and Volume!
There are tools that can tell you which vehicles are right
for a market, but dealers must exercise restraint and not deviate from the
data. Decisions must be based on current market conditions, which means market
research must be done on a regular basis.
In order to combat margin compression dealers must be efficient when it
comes to inventory management. This applies to pricing more so than many other
aspects of the process. Models that are
less desirable in the market must be priced to sell quickly so they don’t take
up space in the lot for too long. Enacting
a sound appraisal practice lowers the chance of overpaying or stocking the
wrong vehicles right out the gate. Variety
is often the key to moving inventory at a dealership. It’s all about casting a
wider net to catch more car buyers. Of course, in order to source the right mix
of inventory you first need to know each vehicle’s market and what’s in demand
among your customer base.
Acquisition Plus
helps keep dealerships from losing money on auction purchase units, rising
costs of vehicles, auction fees, inspection, transportation, or holding
cost. As a dealer, you will be able to
connect with private sellers with the fastest moving vehicles, through an
automated texting campaign. Dealerships
will be able to increase vehicle profitability with the streamlined auto buying
process from private sellers and the holding costs as well as costs associated
with the auction are reduced because you are the only bidder. In addition, you acquired the vehicle at the
agreed upon price, you have the ability to resell it at your desired price
point.
The auction is brought to you! Since you are the only one bidding on the
vehicle, you are able to buy the vehicle for the right money. Acquisition Plus automated texting platform
contacts you with private sellers when they are selling a vehicle at the
perfect time. You will be able to
improve the customer experience by interacting with private sellers who have
the fastest moving vehicles. Dixon
Technologies does all of the heavy lifting by whittling down the pool of
private sellers to the ones who are specifically in market to sell their
vehicle to you, at your number. They are filtered through your CRM, and we send
an automated messages to them at the right time, to safely and easily
streamline the buying process. Hassles with the DMV and paperwork are removed
from the equation!
Dixon Technologies, with offices in Dallas and Houston,
Texas, is “Making Life Better” for dealerships by helping them grow and retain
their customer base utilizing the most advance suite of services on the
market. Products such as Status Plus,
Recon Plus and Acquisition Plus allow dealerships to complete the cycle to
profitability in both service and sales.
For more information or to request a demo visit https://dixontech.net or call 469.904.0107.
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