Monday, April 27, 2020

Impact your Business by Modernizing the Service Lane


The service lane represents the best opportunity for dealerships to deliver on the modern expectations of consumers. Understanding where to start begins with knowing the most common customer pain points.  Consumer preferences have started evolving past the traditional dealership experience, which means it’s more important than ever that dealerships meet their customers’ needs with a modernized touch.  From long wait times resulting in customer churn, to irritating upselling tactics, to inefficient scheduling processes, there’s no shortage of improvements to be made.

Dixon Technologies, the leader in helping dealers grow and retain their customer base through an advance suite of services has introduced the most innovative product on the market called Status Plus helping dealerships complete the service cycle from start to finish and guiding the customer into positively reviewing the dealerships great customer service.

A good experience at a dealership can drive repeat business because the majority of customers are willing to travel further and pay more for better service.  In fact, 54% of consumers would buy from dealerships who provide better experiences compared to lower prices. This statistic shows that value is a more important factor than quality when consumers are selecting their service providers. Even 97% of dealers agree that the customer’s experience in the service department is important to their dealership.

Status Plus allows the dealer to keep track of every step within the service process. Techs and Advisors are notified by text when it's time for them to take action. Dealerships now have visibility over how long each step is taking, and can focus on bottlenecks improving the process and increasing profitability.  In addition, the service advisor will be able to inform the customer exactly what is going on at a moment’s notice.

The program will helps increase customer satisfaction by informing the right dealership personnel when a customer calls or texts their advisor back, Status Plus will route this communication directly to the right person.  Dealerships can even go back and listen to previous calls or read the transcriptions. Status Plus even notifies the customer when it's time to come back in for recommended maintenance and allow for them to schedule an appointment creating a happy customer for life.  Dealerships can then watch the positive reviews start adding up which is great for business!
No more fragmented solutions, Status Plus does it all.  Utilizing Dixon Technologies most advance product on the market for dealerships, Status Plus, dealerships can decide which steps in the service process will notify the customer, and let them know when their vehicle is ready for pickup. Status Plus will also guide them to take a CSI Survey and notify dealership management immediately if the customer were not completely satisfied thus helping your positive online reviews.

Dixon Technologies, with offices in Dallas and Houston, Texas, is “Making Life Better” for dealerships by helping them grow and retain their customer base utilizing the most advance suite of services on the market.  Products such as Status Plus, Recon Plus and Acquisition Plus allow dealerships to complete the cycle to profitability in both service and sales.  For more information or to request a demo visit https://dixontech.net or call 469.904.0107.

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