Survey Reveals Widespread Increase in Digital Vehicle Purchasing

 A new report from digital financing eLEND Solutions reveals that the COVID-19 pandemic has led to widespread acceleration of Digital Retail adoption by 80 percent resulting in a 47 percent increase in online leads and 53% increase in digital purchases among car dealerships.

This new report showcases how much dealerships are being compelled to embrace digital retailing and limited contact transactions. Confronting change can be a painful challenge for dealers and is often met with resistance due to the inherent risks that accompany implementing new processes, training staff, and applying new technology. However, among dealers surveyed, over 87 percent said their digital transactions resulted in the same or higher profit-per-vehicle.

However, the increase in online shopping enables customers to virtually view more vehicles, and virtually visit more dealerships in a shorter amount of time. In order for a dealership to capture the most digital leads, they must ensure that their inventory is listed online with pictures of a clean and ready-to-drive vehicle quickly so that online shoppers can find the specific type of vehicle that meets their needs.

Slow reconditioning processes impact dealerships now more than ever, the longer your new acquisitions are in service being prepared to sell, the longer those vehicles remain absent from your digital inventory, and more customers are potentially leaving your website to continue their search elsewhere.

Fortunately, Recon Plus from Dixon Technologies provides a simple and easy-to-implement technology that measures your reconditioning process every step of the way, automatically identifying bottlenecks and maximizing your profit potential. Decrease your time to market and ensure your dealership is capturing all of your potential online customers by visiting https://reconplus.org/ today!